Social media seems to by in our news and talked amongst our friends daily. How often does a conversion involve or evolve from a facebook notification or picture. I think most of us are on our facebook atleast once a day if you have an active account. I love to hate facebook but when bordem strikes I find myself browsing facebook not even remebering what I just looked at. I recent article I came upon noted how the CEO of starbucks strives to use social media to build the trust and economy of Starbucks. With over 100,00 retail stores having wifi, social media should be more than a marketing campaign but key aspect in the company's future. Combining all the social media websites, Starbucks can reach their consumers more affectingly and timely with social media. I think Starbucks has the ability to capture this market because of their product coffee and addition of wifi. The retail store environment poses a necessity for social media.
Starbucks
It appears as though numerous companies are jumping on the Facebook bandwagon as social media continuously becomes more and more popular. However, how do these companies build this trust and connection amongst consumers? It definitely takes more than one post a month. Simply having a corporate Facebook account accompanied by a logo and a few links the company website does not mean that an effective social networking program is taking place. There must be constant engagement between these two parties to ensure that the consumer will view these profiles as reliable and trustworthy. Therefore, it is important that these companies put effective programs into place before launching any sort of social networking tool. Perhaps this means hiring a full time Facebook "guru" that is constantly making posts, responding to consumer questions, and updating various content. Simply having a Facebook presence without any muscle behind the efforts will seriously prove ineffective no matter how big or successful the company is.
ReplyDeleteI'm always amazed at how many people friend places and products. I think Burger King has more than 100,000 "friends."
ReplyDeleteChris you need to proof read your post, integrate the link into what you've written and maybe describe where the article is from and what it says so people don't necessarily need to click through to get the gist.