Tuesday, September 28, 2010

Forrester: Social Networking On The Rise Worldwide, Content Creation Not So Much

Forrester Research claims adoption of social networking continues to rise across the globe, while other forms of social interactions, such as content creation, experienced no substantial growth in the past twelve months.

Based on data from more than 275,000 consumers in Asia Pacific, Europe, and North America, the company has released a report dubbed “A Global Update Of Social Technographics”.

http://techcrunch.com/2010/09/28/forrester-social-networking-on-the-rise-worldwide-content-creation-not-so-much/

Question: What is the actual value of studies like this and how do they compare with your own social circles? Are you surprised or not?

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1 comment:

  1. Charles St. JohnOctober 3, 2010 at 8:20 AM

    Well personally I find it hard to believe in the results. It seems they based their findings on a relatively small group (more than 275,000 people use the internet) and just asked them what websites they have made accounts in over the past year. Maybe I missed it but it does not seem they bothered to factor in the 24 hours of video per minute uploaded just to Youtube as 'content creation'. Never the less, it's interesting to see the projected numbers as far as social networking stats are concerned.

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